When all is lost, there’s always IKEA.

Taking a short breather from work so I thought I’d blog a wee bit before I go back into my full throttle designer day job (didn’t you read I’m a go-go dancer by night in my profile page? ;D) We had to do some really urgent last minute work today; I had to design a full page insert on a painting. The painful bit was that I had to make a collage out of the painting so you can just imagine me moving random bits and pieces of the said painting around in Photoshop, hoping to find an “Aah” moment.

An “Aah” moment in the design world is probably the equivalent to someone winning the lottery except it’s not as simple as buying a ticket; it’s when all the visual elements on the canvas have some weird synchronisation with each other and everything seems to look good.

OK ENOUGH DESIGN TALK! Cheezels, it’s like i’m running some obscure design blog (which I assure you I’m not). I guess I have this habit of rambling on and on about things.

The other day I was at Ikea and as I grabbed as many cans of non-alcholic swedish pear cider I could carry, I noticed they had these weird colorful toothpaste thingamajigs.

“What on earth?” I said to myself as I peered closer. The “toothpaste” was actually a famous swedish smoked roe and cream cheese spread! Apparently, a lot of spreads in Sweden are packaged like toothpaste for convenience sake.

I guess every country has their little eccentric trademark. Sweden’s got spreads packaged as toothpaste and Singapore’s got girls who can’t seem to get out of the nothing-but-eyeliner-on-my-face phase.

I grabbed a tube and on my way home I was already dreaming up different combos of food I could eat with my smoked roe spread. I decided the best one would have to be the classic crackers and dip!

You need:

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The infamous and oh so British Carr’s table crackers and KALLES Striped Smoked Roe + Cream Cheese spread (Hurrah! Finally a photo!) And don’t ask me why the crackers are called “TABLE WATER”, I HAVE NO IDEA EITHER.

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And some lush greenery around you simply because this would make such a fabulous picnic treat - not to mention easy too!

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Squeeze out a generous amount on each cracker and enjoy! It’s got quite a robust smoky salty flavour and a little salt never did hurt anybody, I’d say yes?

This would probably sound like a cheap thrill to many but it makes me happy to see the spread oozing out of the tube in a white and yellow stripe!

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5 Responses to “When all is lost, there’s always IKEA.”

  1. nat Says:
    July 19th, 2009 at 8:44 pm

    seriously, how did it taste?? ive been tempted a few times to buy it but never did for fear it wud taste.. um.. i duno, not to my liking :x

    reply

    ilyana's reply:

    @ Nat
    It tastes like japanese mentaiko but saltier! If you like japanese smoked roe sushi, you might like this!

    reply

  2. bahhhh Says:
    July 26th, 2009 at 10:15 pm

    wow, stunning shots. I want i want that now!

    reply

    ilyana's reply:

    @ bahhh
    Hi! Thank you so much for reading and yes, you should totally try out the snack! It’s simple and tastes fantastic ;D

    reply

  3. ilyana Says:
    July 27th, 2009 at 10:26 pm

    @ bahhh/yishui
    OMG LOL YISHUI! I just realized it was you bb! *slaps forehead*

    reply

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